Ben Franklin’s body went numb after one of his electric experiments. But he had to feel the power to come up with one of his most important inventions yet—a new vocabulary for the rest of the world. Franklin was a wordsmith after all. And we are too. We just don’t realize that the words we use also impact our future behavior.

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Comments (2)
  1. Hi– I’ve entered my email address and I’m clicking on “download” but I can’t get the metaphor template to download!

    Great episode! The battle metaphor was really a powerful lesson.

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