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Ben Franklin’s body went numb after one of his electric experiments. But he had to feel the power to come up with some of his most important inventions—a new vocabulary for the rest of the world. Franklin was a wordsmith after all. And we are too. We just don’t realize that the words we use impact define our experiences impact our behaviors. What would happen if you deliberately changed your common metaphors? Or the language we use to describe the most important areas of your life?


  1. “Letter from Benjamin Franklin to Peter Collison Dated May 25, 1747” n.d
  2. “Letter from Benjamin Franklin to brother John.” Dated December 25, 1750
  3.  Johnson, Mark and Lakoff, George. “Metaphors We Live By.” University of Chicago Press, 1980.

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